pass me a paper towel, please

About this time last year, you might have read about the Brawny Man's makeover. The paper towel's rugged cover guy, with that sporty handlebar mustache, lumberjack denim shirt and Luke-Duke hairdo, looked a little like a lost member of the Village People -- or the star of a Falcon Video.
The new Brawny Dude is, well, cleaner, more guy-next-door, very Republican.
Well, having been forced to pay close attention to one new Brawny ad during my last couple of theater visits, I'll have to say the company has replaced a porn-esque icon with full-on porn, or something awfully close.
The new Brawny ad we keep seeing features a guy who dozes off while watching a paper towel ad and lands in a soft-lit dream sequence with the B-Man himself. The dream starts with some white stuff splattered across the guy's face, which the husky Brawny Man wipes off tenderly with a paper towel. Turns out it's cake icing (um, yeah), and the towering cartoon BM lifts the hapless, half-naked dreamer up off the floor and forces him to squeeze more icing onto a birthday cake. It's a freaky little ad that teems with homoerotic subtext.
The latest Brawny Man may no longer be a lumberjack, but I'm guessing he lives in a Log Cabin.